You built something real. Let's make sure it keeps working for you.

Business coaching for small business owners navigating the real challenges of running a business in a small community.

Susan Poole, business coach for small businesses in smaller communities across Ontario

The shape of the work

One step at a time

Where you are

An honest look at the business as it actually runs today — not the version on paper.

Where you want to be

The quieter goal underneath the numbers: more room, more clarity, less carrying it alone.

How we get there

A steady sequence of next steps, sized to your season and your community.

And onward from there

Susan Poole has spent her working life around small businesses in smaller and regional communities across Ontario — the shops, trades, clinics and family operations that hold a town together. She knows what it's like to make payroll in a slow February, to be the owner and the bookkeeper and the person who shovels the walk. Coaching with her isn't a script. It's a steady set of conversations with someone who understands the context you're working in.

"I would highly recommend Susan for your business coaching needs. She quickly understood exactly what I needed and offered insight that was clear, thoughtful, and right on point."

Magdalena Tarko

Not sure where to start?

Take the Next Step Assessment — a short quiz that helps you identify where your business is right now and what to focus on next.